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How many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers?
We believe that true insight is based upon sources of information, Our services can be tailored to optimize intelligence all sources. Moreover we are truly understand world’s consumer behavior through our global network in 33 countries and expertise in Japanese and Thai consumers.

Our service

Product-Service Market Feasibility
Seek for opportunity & feasibility in target market, diversity of studies in every angles from Product & Service, Competitors, Market through future trends is necessary process to build strategy of success brand

Brand Positioning & Monitoring Brand Health
Creating tools to analyze Brand situation and Competitors ,measure effectiveness criteria that drive changes in consumers perception towards brand

Understanding Market Opportunity & Consumers behavior
Focuses on understanding the emotional bond between consumers' environment, their cultural values, lifestyles and the social consciousness which bind them to certain behavioral patterns

Customers Experience
Customer Loyalty & Satisfaction Evaluation towards brand is a methodology that goes beyond measuring satisfaction to the assessment of loyalty and preference in a competitive context

Developing & Testing Communication
We developed tool for advertising & communication pre-test and post-launch validation. We evaluate all aspects of Brand Communication such as websites, TVCs, packaging, POS displays to help clients create effective ads and communication channel

Our methodology:

• Desk research
• Telephone survey (CATI)
• Online survey
• Focus group interview (FGI)
• In-depth interview (IDI)
• Face-to-Face interview
• Mystery shopping
• Mystery call
• Home visit/ Home use
• Central location
• Street intercept
• Ethnography
• Social monitoring and Analysis

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