How to create Product Content that actually make ‘More Sales’ in Marketplaces

In a competitive ecommerce world, your product content is more than just a description—it's the key decision point for buyers. A strong product listing must convey value, differentiate your brand, and persuade customers to act, all in just seconds.

In this article, we reveal techniques for writing high-converting product descriptions, crafting visual content, and building marketplace trust that turns browsers into buyers.

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Product Descriptions Are the Customer's Decision Trigger

A product description should do more than explain features. It should highlight value and convince the shopper why they need your product. Use the following tips:

• Start with key benefits: e.g., “Lightweight & breathable for all-day comfort”

• Include product specs: size, materials, usage

• Use bullet points for scannability

• Insert persuasive phrases: “Bestseller,” “Top-rated by 1,000+ buyers,” etc.

• Incorporate keywords to optimize for internal Shopee/Lazada search rankings

Why Images and Video Impact Sales

Your first product image is your storefront. Before reading any text, customers see your visuals—make them count:

• Use a white background on the first image

• Add lifestyle/mockup photos to demonstrate use

• Design infographics for features and dimensions

• Include short video clips (<30 sec) to show usage

Data shows that listings with videos can double conversion rates compared to those with only images.

Proven Product Copy Examples

Effective product copy balances clarity and persuasion. Examples:

✅ "Men's Cotton T-Shirt – 100% Combed Cotton, Ultra-Soft & Breathable, 6 Colors, Ships Today"

✅ "Power Bank 20,000 mAh, Fast Charging PD/QC3.0, All-Device Compatible, 12-Month Warranty"

✅ "Orthopedic Latex Pillow – Neck Support, Pain Relief, Washable Cover Included"

Start with a strong headline that states the product's main benefit. Expand below with supporting details.

Content That Converts, Created by transcosmos

 FREE CONSULT & ASSESSMENT!

Our team specializes in Marketplace Content Management across Shopee, Lazada, and D2C websites. We offer:

• Keyword research based on product category trends

• High-impact descriptions tailored to customer search behavior

• Visual asset design (product photos, infographics, videos)

• SEO-optimized listings to drive organic traffic

📀 View our Digital Marketing & Ecommerce Services

📚 Related articles:

How to Sell Online for Profit — Not Just Sales

Maximizing Sales During Double Day Campaigns: Strategies for 9.9, 11.11, and 12.12

📍 Summary: Content is Your 24/7 Salesperson

Well-crafted content is not just an add-on—it's your digital sales rep. Investing in powerful product copy, images, and layout will help your listings stand out in crowded marketplaces.

Don’t have the in-house resources? Let transcosmos help you scale with our Marketplace Solutions designed to drive real results.