transcosmos joins Saha Group is hosting “Unlocking the Power of TikTok, AI and CDP technology” seminar.

transcosmos (transcosmos (Thailand) Co., Ltd. with Mr. Hiroyoshi Hara, Managing Director of transcosmos (Thailand) Co., Ltd. as the leader, joins Saha Group (Saha Pathana Inter-Holding Public Company Limited) in hosting “Unlocking the Power of TikTok, AI and CDP technology” seminar to solidifies our position as BPO market’s leading Digital Transformation Partner. The seminar was hosted at the “27^th Saha Group Fair” which was hosted by Saha Group during 29 June 2023 – 2 July 2023 at Bangkok International Trade & Exhibition Centre: BITEC.

Continuing from last year which transcosmos hosted the seminar named “Understanding Consumer in Digital Age” to signify the changes in consumers’ behavior, its significance, and how to understand them so brands can adjust products and services to match the needs of consumers in modern society. For this year, transcosmos have hosted the “Unlocking the Power of TikTok, AI and CDP technology” seminar to show the importance of reaching out to consumers through TikTok application, adopting Marketing Technologies (MarTech) to improve business, and how to incorporate AI technologies to ensure that brands can keep up with their competitors.

There were 5 major topics that the seminar covered as follows.

1. E-commerce Evolution: Navigating the Future Landscape by Mr. Kaweevat Chaipipat, Head of Digital Marketing at transcosmos (Thailand) Co., Ltd. For this topic, Mr. Kaweevat have informed the audience about the importance of Customer Experience (CX), current trends of E-commerce business, and current consumers behavior such as how consumers are looking at reviews of the products that they are interested in before making the decision to purchase, factors that goes into the purchase decisions, and the channels that consumers prefer to purchase or contact brands. 

2. TikTok E-Commerce: Unleashing the Power of Short-Form Videos which was presented by Ms. Sopha Pimsiripanich, Digital Marketing Specialist, TikTok Ambassador, TikTok Expert and the owner of “โซอี้ Digital Shortcut” Facebook page. For this occasion, she shared with the audience about the knowledge and real-world experience of building her own success on TikTok application. The topic delves into the approach that she took and how to create interesting content which can generate engagements from consumers which can leads to increased sales, brand image and followers for the brands.

3. From Data to Decisions: Elevate Business Strategy with Customer Data Platform (CDP) by Mr. Worapat Sasibut, Head of Solution Delivery at M Intelligence Co., Ltd. In this session, Mr. Worapat have explained about the concept of Customer Data Platform or CDP technology and how it can help businesses achieve their goals. He points out the significance of customers data in modern business, it benefits, why should brand pay attention and collect / those data, and how can businesses utilize those data to adjust the marketing or communication through Personalized Marketing.

4. Current Trends of AI and the Future by Mr. Ekapol Chuangsuwanich, Ph.D., Computer Engineering Professor at Chulalongkorn University. For this topic, he provide knowledge to audience about the current advancement of AI technology, how it can help businesses, how to incorporate AI technology to improve customer experience and what’s the future outlook of AI development.

5. Empowered People Performance and Well-being with AI by Ms. Methawee Thatsanasateankit, CEO and Co-Founder of Vulcan Coalition Co., Ltd. In this topic, Ms. Methawee explained the current issue of mental health in modern workers and how it can negatively affect businesses, be it the output quality or the cost. She also presented audiences about using AI technology to tackle this issue, specifiaclly “MayWe” AI which can help alleviate mental health issues of workers by analyzing their moods and provides

During the event, transcosmos was highlighted as a leading provider of Business Process Outsourcing services, particularly excelling in Contact Centers. Emphasis was placed on their expertise in digital services, including Digital Marketing, E-commerce, and enhancing Customer Experience through the development and implementation of cutting-edge technologies and innovations.ทรานสคอสมอสได้ให้บริการแก่ผู้นำตลาดในหลากหลายประเภทธุรกิจมาอย่างยาวนานด้วยการผสมผสาน As we advance in developing Customer Service and enhancing Customer Experience to deliver a comprehensive Total Solution Service, we are committed to upholding quality standards certified by ISO 9001, ISO/IEC 27001, and ISO/IEC 27701. Our aim is to be your collaborative partner in driving digital innovation, in line with our corporate message, "Global Digital Transformation Partner."

Moreover, the event included an interview with Ms. Bussabong Mingkwanyeon a manager at BSC INTERNATIONAL responsible for overseeing the overall product portfolio within the BSC group. He discussed his experiences utilizing Social Analysis services via MarTech technology with Transcosmos, stating, "We have clearly witnessed significant transformations. Our operational efficiency has notably improved, along with increased engagement on our social media platforms and heightened customer interaction with our brand. This capability allows us to effectively manage data, including customer interests and their demands, facilitating better marketing planning. Ultimately, the most crucial outcome is the boost in our sales.

Getting Interested? Contact us at 02-613-0600 or via our website to elevate your business today.