How to Increase Repeat Sales from Existing Customers in Your Online Store 

In the fiercely competitive world of e-commerce, retaining existing customers can be up to five times more cost-effective than acquiring new ones. Encouraging loyal customers to return for additional purchases is not only easier but also highly profitable. 

This article walks you through practical strategies to build customer relationships, implement CRM tools, and use remarketing to increase repeat sales on Shopee, Lazada, and your own D2C store.

👉🏼 Learn more about our Marketplace Solution at transcosmos  

Why Existing Customers Matter More Than You Think 

Existing customers are already familiar with your brand, products, and service quality. Convincing them to return is far easier than winning over new ones. 

Industry statistics show: 

• Repeat customers have a 60–70% chance of converting again. 

• Their average order value is typically 33% higher than that of new buyers.  

• They are more likely to leave positive reviews and recommend your store to others.  

A strong repeat sales strategy is an investment in long-term brand growth and profitability. 

Strategies to Encourage Customers to Return 

1. Send Thank-You and Follow-Up Messages 

• Express appreciation after the purchase. 

•Ask for feedback to show you care about their experience. 

2.  Launch a Loyalty Program 

• Let customers collect points to redeem discounts or freebies. 

• Encourage them to continue buying to gain rewards. 

3.  Upsell and Cross-Sell 

• Recommend complementary items based on purchase history. 

• Example: If someone bought a smartphone, suggest a matching case or earbuds later. 

4.  Offer Exclusive Deals to Returning Customers 

• Send special offers tailored to past purchase behaviors. 

• Example: “The item you loved is now 20% off—today only!” 

Effective Use of Promotions & Personalization 

Exclusive Flash Deals 

• Offer limited-time discounts for repeat customers to drive urgency. 

Bundle Discounts for Repeat Orders 

• Promote multiple-item purchases with special rates (e.g., “Buy 3, get 20% off”). 

Personalized Messaging 

• Use the customer’s name and purchase data to deliver tailored promotions. 

• Example: “Hi Alex, we’ve got a new version of the product you loved—want to check it out?” 

CRM & Remarketing Tools from transcosmos Ecommerce 

FREE CONSULT & ASSESSMENT!

At transcosmos, we help brands manage and grow their repeat customer base through integrated CRM and marketing systems, including: 

CRM Integration with Shopee / Lazada and D2C Websites 

• Access detailed purchase history, preferred channels, buying frequency, etc. 

Remarketing Campaigns 

• Re-engage past buyers via Facebook Ads, Google Ads, or in-app notifications. 

Automated Messaging Strategies 

• Send personalized follow-ups like:  

• Order confirmation and thank-you notes  

• Restock reminders based on previous purchases 

• New product alerts related to previous orders  

✅ Learn more about our Digital Marketing and Ecommerce Services 

📚 Related Articles: 

Proven Strategies to Boost Sales During 9.9, 11.11, and 12.12 Campaigns

How to Sell Online for Real Profit (Not Just Revenue)

✅ Summary: Loyal Customers Are the Backbone of Long-Term Success 

Repeat customers are your store’s most valuable asset. They don’t just contribute to revenue—they build credibility and fuel growth. With the right CRM and remarketing strategies, you can maximize the value of every customer you’ve already earned. 

Need help building a full-funnel CRM and retention system for your business? 

👉🏼 Discover more at our Marketplace Solution at transcosmos