Live Commerce: A Game-Changing Strategy to Achieve Massive Sales from Live Streaming

In an era of intense competition in digital marketing, capturing consumer attention is no longer easy. However, one strategy that is revolutionizing the business landscape is Live Commerce, also known as social commerce. The combination of live streaming and online selling has created a new phenomenon that is forever changing consumer purchasing behavior. This strategy attracts customers with an exciting, vibrant, and real-time interactive experience that traditional ecommerce websites cannot provide.

This article will guide you through a detailed understanding of Live Commerce, delving into what Live Commerce is, why it's crucial for business growth in this era, and revealing the key techniques and strategies that will help you succeed in the world of live selling.

Why Should Brands Prioritize Live Commerce?

Building Genuine Relationships with Customers

Previously, businesses often relied on creating an online storefront through a traditional ecommerce website to display products and details. While convenient, this approach lacked human interaction. Consumers couldn't ask detailed questions, request product demonstrations, or experience something close to shopping in a physical store.

This is where Live Commerce fills that gap. Live streaming makes consumers feel like they're talking to a friend or an expert, fostering trust and building long-term relationships with the brand. It's not just about selling products at a low price; it's about creating a memorable and distinct experience from competitors. This leads to quicker purchasing decisions and also helps reduce return rates, as customers have already seen the product from every angle.

Therefore, Live Commerce is not just a trend but a powerful ecommerce marketing tool that allows brands to connect with customers on a deeper level and generate sales in a fresh and exciting way.

What Types of Businesses Are Suitable for Live Commerce?

Live Commerce is a strategy that can be adapted for almost any type of business, but it yields particularly outstanding results for products that require demonstration, detailed explanation, or compelling storytelling, such as:

Fashion and Beauty Businesses

Products like clothing, cosmetics, or skincare are highly suitable for live selling. You can demonstrate their use, show textures, or compare shades clearly for customers. When an influencer or the brand owner uses the product live, it significantly builds customer confidence.

Electronics and Gadgets

Live selling these products allows customers to see their actual functions, size, and performance in real-time. This enables you to answer specific technical questions quickly.

Food and Beverage Businesses

Live streaming in the form of cooking, tasting, or telling a product's backstory can stimulate viewers' appetites and make the brand seem more trustworthy and approachable.

Real Estate and Services

Even for high-value items, using Live Commerce for a virtual tour is an interesting approach. It allows customers who are far away to view a house or a show unit in detail, as if they were walking through it themselves.

For brands wondering whether to choose social commerce vs ecommerce, the answer is that both should work together to expand reach and achieve sales goals.

The Advantages of Live Commerce: More Than Just Increasing Sales

In addition to boosting sales, Live Commerce offers many other benefits that positively impact a business in the long run:

Key Business Benefits

• Builds Trust and Customer Relationships: Real-time interaction makes the brand feel more human. Viewers feel like they're talking to a friend, ultimately fostering brand loyalty.

• Gathers Direct Customer Insights: During live selling, brands can instantly listen to customers' questions, comments, and suggestions. This is invaluable data for future product or service development.

• Higher Conversion Rates: A clear call-to-action, exclusive promotions, and creating a sense of urgency during the live stream encourage customers to make quicker purchasing decisions.

• Reduces Marketing Costs: Compared to producing expensive video advertisements, live streaming is a cost-effective alternative. You can also repurpose the live stream content for other uses later.

• Wider Customer Reach: The power of social media platforms like Shopee Live, TikTok Live, and Facebook Live allows brands to quickly reach new and specific target audiences.

The Role of Influencers and KOLs in Live Commerce

Choosing the Right Person to Build Credibility

In the world of live streaming, having a host with charm and credibility is crucial. This is why KOL marketing or working with an influencer has become an indispensable part of Live Commerce.

Generally, an influencer is a person with influence on social media, while a KOL (Key Opinion Leader) is a thought leader recognized in a specific field. Collaborating with a KOL influencer who is well-known and an expert in the product you are selling will significantly boost the brand's and product's credibility.

For businesses looking for a partner to do Live Commerce, finding the right influencer is key. You might consider using a service from an influencer agency in Thailand, which has a diverse database of influencers. This makes it easier to select someone whose image matches your brand, whether it's an Instagram influencer specializing in fashion or a beauty KOL ready to give an honest review. Working with a professional agency ensures that your influencer marketing campaign runs smoothly and effectively.

Steps to Succeed in Live Commerce

For live selling to be effective and generate massive sales, a business should focus on the following steps:

Planning and Production

1. Systematic Planning: Set a clear goal for each live stream—whether it's to build brand awareness, increase sales, or educate customers. Then, select suitable products and plan a presentation that is engaging and has a clear call-to-action.

2. Choosing the Right Host: Selecting a KOL influencer or a host who is an expert and whose personality matches your brand is vital, especially if you want to reach a niche audience. For instance, choosing a KOL who is an expert in selling on Shopee specifically.

3. Preparing Equipment and Production Quality: Clear image and sound quality build brand credibility. Investing in basic equipment like a camera, microphone, and lighting will make your live stream look more professional. Alternatively, you can consider using live production services that have a full team and equipment.

Promotion and Performance Analysis

1. Promoting the Live Stream in Advance: Using promotional strategies through channels like Facebook Live, social media, email, or a chatbot will help attract a large number of viewers. Knowing the correct how-to-live-stream techniques will also help you understand how to sell on TikTok or how to sell on Shopee to get the best results.

2. Measuring and Analyzing Data: After the live stream ends, you should analyze data such as viewer count, engagement rate, and sales generated to improve future streams.

Transform Your Business with Live Commerce Services from transcosmos

In the fast-changing world of digital marketing, learning to adapt is key. Live Commerce has proven to be one of the most powerful sales strategies of this era. Investing in this channel is a worthwhile investment for businesses aiming for exponential growth.

However, a successful Live Commerce campaign requires expertise and a complete team. If you are looking for a partner who can assist you every step of the way—from strategic planning and team management to producing professional-quality live streams—transcosmos has a team of Live Specialists and the experience to help your brand succeed in the world of Live Commerce on all platforms, including Shopee Live, TikTok Live, or Facebook Live.

👉🏼 Learn more about Live Commerce services from transcosmos

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