How to Start Selling on Shopee and Lazada Successfully in 2025

In today’s digital economy, selling on Shopee and selling on Lazada is a promising opportunity for entrepreneurs. With millions of daily active users, built-in seller tools, and flexible setup, these platforms are ideal for both newcomers and established businesses. 

Here’s a complete guide to starting an online store, setting up, growing your sales, and outsourcing ecommerce tasks like a pro—even if you don’t have an in-house team. 

Why Shopee and Lazada Are Still the Most Powerful Marketplaces 

1. Massive user base and consumer trust

Millions of people in Southeast Asia shop daily on these platforms. Users trust the payment system, logistics, and return policies. 

2. Seller support tools

From CPAS ads and Sponsored Discovery to vouchers and free shipping codes—these tools help boost product visibility and conversions. 

3. Easy to start with low investment

You can create a seller account for free. All you need is a smartphone and internet access to get started. 

Sign up as a Shopee seller: https://shopee.co.th/seller/signup

Join Lazada Seller Center: https://sellercenter.lazada.co.th

Basic Steps to Open an Online Store

1. Register as a seller

Go to Shopee or Lazada Seller Center, and fill out your profile, bank info, and return address. 

2. Set up your shop and upload products

• Pick the right product category 

• Use SEO keywords in your product titles and descriptions 

• Upload clear, high-quality images 

3. Configure shipping and payment

Select couriers like J&T or Shopee Xpress and confirm shipping times that suit your operations. 

4. Promote your store

Use platform ads, join monthly campaigns, or use Boost features to increase visibility. 

How to Grow Your Sales Consistently 

• Track performance data via Seller Center dashboards 

• Use SEO best practices in product content 

• Respond to chat fast and encourage reviews 

• Join big campaigns like 9.9 and 11.11 to boost exposure 

One-Stop Ecommerce Support for Busy Business Owners 

If you don’t have time or a dedicated team to manage your store, a One-Stop Ecommerce Service can handle everything—from setup to marketing and logistics. Services often include: 

• Store and product setup 

• Inventory & fulfillment support 

• Paid ads (CPAS, Sponsored Discovery) 

• Performance tracking & reporting 

• Strategic growth planning 

Learn more about transcosmos One-Stop Ecommerce Services if you want to start professionally without building an in-house team.