What Do You Need to Prepare Before Launching a New Product on Marketplace?
What Do You Need to Prepare Before Launching a New Product on Marketplace?
Launching a new product on platforms like Shopee or Lazada requires much more than just uploading listings and waiting for sales. A strategic, well-planned approach ensures the product gains visibility, generates sales quickly, and leaves a strong first impression with shoppers.
In this article, we’ll walk you through essential steps and expert techniques for launching a new product on marketplaces — including support from transcosmos Ecommerce to make the process seamless and effective.
How to Plan a Product Launch That Stands Out
Your product launch plan should begin at least 2–4 weeks in advance and include:
• Market Research: Study competitors and understand what your target audience is searching for in similar products.
• Clear Goals: Define objectives such as first-week sales, new followers, or number of reviews collected.
• Ad and Promo Budget: Allocate budget for paid ads and select suitable discount strategies based on your audience.
• Build Teaser Content & Hype: Create buzz by sharing sneak peeks of your product or working with influencers for early reviews.
Prepare Content and Reviews Before Launch
Content is the heart of your product’s first impression. Be sure to prepare:
• High-Quality Product Images: Show multiple angles with clear detail.
• Product Demo Video: Helps buyers quickly understand the product's value and unique selling points.
• Well-Written Product Description: Focus on benefits, features, and what makes your product worth buying.
• Seed Reviews from Beta Users: Get early feedback from influencers or loyal customers who can post credible reviews during launch week.
Use Campaigns + Influencers to Maximize Launch Momentum
Boost your product launch with promotional activities like:
• Flash Sale on Launch Day: Encourage urgency and initial purchases.
• Exclusive Coupons & Free Shipping: Attract undecided shoppers.
• Influencer Collaborations: Tap into new audiences and build trust quickly.
• Livestream on Launch Day: Drive engagement and real-time conversions with live product demonstrations.
End-to-End Product Launch Support from transcosmos
Launching a product can feel overwhelming — especially if you don’t have an in-house team. That’s where transcosmos Ecommerce comes in. We provide full-scale launch solutions for both Marketplace and D2C businesses.
Our services include:
• Strategic product launch planning and creative content production
• Media buying and ad management on platforms like Shopee Ads and Lazada Sponsored Solutions
• Integrated Fulfillment services to ensure fast, accurate order processing
• Real-time reporting and analytics to assess launch success and guide optimization
👉🏼 Interested in a professional product launch solution? Explore our Digital Marketing Services
📚 Related Articles:
How to Choose the Right Products for Marketplace Success
How to Start Selling on Shopee & Lazada Successfully in 2025
Conclusion: Launching a Product is a Brand Moment
Launching a product isn’t just about “selling” — it’s about introducing your brand in a way that builds trust, creates buzz, and drives sustainable growth. With the right plan, the right content, and the right ecommerce partner, your new product can make a powerful debut in the competitive online space.
